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The Government plans to make Gold Hallmarking for Gold Jewellery mandatory in India. Mandatory Hallmarking of jewellery is the step in the right direction. It is critical in getting customer loyalty and sustaining demand growth for jewellery. Second, for small and single location retailer, mandatory Hallmarking will help to compete on equal terms with large multi-store outlets. However, issues pertaining to traceability of hallmarked jewellery needs to be resolved, ideally through use of technology. A notification will be issued on 15th January 2020 and decision will come into effect after a year, to make it compulsory for all the jewellers to register with BIS and sell only hallmarked Gold Jewellery and artefacts.
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